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Chevy Silverado Sales Increase 14.5 Percent To 40,716 Units In January 2018
Chevrolet Silverado Sales - January 2018 - Canada
In Canada, Chevrolet Silverado deliveries totaled 3,022 units in January 2018, an increase of about 2 percent compared to 2,954 units sold in January 2017.
| MODEL | JAN 2018 / JAN 2017 | JANUARY 2018 | JANUARY 2017 | YTD 2018 / YTD 2017 | YTD 2018 | YTD 2017 |
|---|---|---|---|---|---|---|
| SILVERADO | +2.30% | 3,022 | 2,954 | +2.30% | 3,022 | 2,954 |
The GM Authority Take
The Silverado’s January sales significantly outperformed the segment during the month, securing a second place spot among its competitive set from a sales volume standpoint behind the Ford F-Series (up 1.6 percent to 58,937 units; see Ford F-series sales) but ahead of all other segment contenders, including:
- Ram Pickup (down 13 percent to 29,358 units; see Ram Pickup sales)
- GM’s own GMC Sierra Sierra, which shares the Silverado’s platform (down 18 percent to 11,224 units; see GMC Sierra sales)
- Toyota Tundra (up 15.3 percent to 7,644 units)
- Nissan Titan (up 46 percent to 4,051 units)
- Honda Ridgeline (down 21 percent to 2,106 units)
We attribute the Silverado’s January 2018 sales growth to the following factors:
- Attractive incentives on existing inventory units
- Healthy fleet and commercial sales
- An uptick in vehicle demand following natural disasters that destroyed many vehicles around the United States
Sales Numbers - Full-Size Mainstream Pickup Trucks - January 2018 - USA
| MODEL | JAN 2018 / JAN 2017 | JANUARY 2018 | JANUARY 2017 | YTD 2018 / YTD 2017 | YTD 2018 | YTD 2017 |
|---|---|---|---|---|---|---|
| F-SERIES | +1.62% | 58,937 | 57,995 | +1.62% | 58,937 | 57,995 |
| SILVERADO | +14.52% | 40,716 | 35,553 | +14.52% | 40,716 | 35,553 |
| RAM PICKUP | -13.06% | 29,358 | 33,769 | -13.06% | 29,358 | 33,769 |
| SIERRA | -18.26% | 11,224 | 13,732 | -18.26% | 11,224 | 13,732 |
| TUNDRA | +15.33% | 7,644 | 6,628 | +15.33% | 7,644 | 6,628 |
| TITAN | +46.35% | 4,051 | 2,768 | +46.35% | 4,051 | 2,768 |
| TOTAL | +0.99% | 151,930 | 150,445 | +0.99% | 151,930 | 150,445 |
The full-size pickup truck segment expanded 1 percent in January 2018.
We are including Honda Ridgeline sales for informational purposes, since the model straddles the midsize and full-size pickup truck segments.
Sales Numbers - Honda Ridgeline - January 2018 - USA
| MODEL | JAN 2018 / JAN 2017 | JANUARY 2018 | JANUARY 2017 | YTD 2018 / YTD 2017 | YTD 2018 | YTD 2017 |
|---|---|---|---|---|---|---|
| RIDGELINE | -21.45% | 2,106 | 2,681 | -21.45% | 2,106 | 2,681 |
| TOTAL | -21.45% | 2,106 | 2,681 | -21.45% | 2,106 | 2,681 |
About Chevrolet Silverado
The Chevrolet Silverado is a lineup of full-size pickup trucks sold primarily in North America but also the Middle East and in certain markets in South America. Slotting above the mid-size Chevrolet Colorado, it is Chevrolet’s largest pickup truck and consists of the 1500 light duty model and two Heavy Duty models – the 2500HD and 3500HD. The family will soon expand with the addition of the Conventional Class 4 and Class 5 Medium Duty trucks – the Silverado 4500 and Silverado 5500. The vehicles will be significantly larger than the Silverado 1500, 2500 and 3500 variants and ride on a completely different chassis co-developed with Navistar.
The 2018 Chevy Silverado represents the fifth model year of the third-generation Silverado. It is based on the GM K2 platform shared with other full-size pickup trucks and SUVs from GM. Though the line continues to sell relatively well, it is becoming less competitive in the marketplace when compared to its primary rivals such as the Ford F-Series as it lacks cutting-edge features such as turbocharged engines, a rugged off-road variant such as the Ford F-150 Raptor, a diesel engine option in the light duty (1500) model, and also various modern features and equipment.
All-new 2019 Chevrolet Silverado 1500 High Country
Luckily, an all-new Silverado is on the way that is expected to address the issues of the K2 model. Chevrolet showed off the all-new Silverado 1500 in a surprise reveal at the Chevy Truck Centennial celebration in Texas on December 16th. The brand says that the all-new truck is the result of over 7,000 customer interviews – the most intensive research in its history. In addition, Chevy announced that the pickup will use “higher grade alloy steel” in the bed floor as well as various mixed materials that will result in a reduction in weight and improved performance. The truck will also offer an expanded amount of models for a total of eight, including the new 2019 Silverado Trailboss, with more engine/transmission combinations and more technology and convenience features. The new truck will launch for the 2019 model year and is believed to ride on GM’s new T1 platform shared with other future GM full-size trucks and SUVs.
All-new 2019 Chevrolet Silverado 1500 High Country
Chevy then revealed the all-new Silverado at an invite-only media event on January 13th, 2018 ahead of the 2018 North American International Auto Show. However, the brand did not share all the details about its all-new half ton truck, but did state that the model is significantly lighter (by roughly 450 pounds over the K2 model). It also showed off the eight trim levels of the 2019 Silverado 1500, and also stated that it will be available with six powertrain combinations, including 5.3L and 6.2L gasoline V-8 engines as well as an all-new inline-six 3.0L Duramax Diesel engine. The other three powertrain options have yet to be announced, something we expect to take place once GM unveils its all-new 2019 Sierra on March 1.
