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Chevy Colorado Inventory Tumbles Way Below Industry Norms
April 11, 2022
by Nikesh Kooverjee Trucks / Comments
GM just can't seem to keep up with the massive demand.
Despite being relatively archaic, demand for the Chevrolet Colorado continues to spiral out of control. Last year, the Trail Boss package proved to be massively popular with consumers, so much so that General Motors was forced to pull the package from the online configurator because it was unable to supply as many production models.
Now it looks like Chevy is unable to keep up with demand for the entire range. GM Authority cites information sourced by insiders that states as of March 2022, the company only has enough stock to cover nine days of sales. In November last year, this figure was sitting at 15 days which was an improvement over September 2021's seven-day fulfillment.
In the USA, the ideal supply for any mass-produced car is 60 days, so GM's current position on the Colorado is not looking too great. Hurting the truck's progress was the production halt that the Wentzville, Missouri plant was subjected to last year due to the supply chain crisis and semiconductor shortage. This also affected the GMC Canyon.
Creating further strain on Colorado production was the expansive renovations made to the same plant from December 2021 to January 2022. This was carried out to accommodate production of the revised range for both the Colorado and Canyon models.
It's understood that these two updated trucks will not be delayed.
Despite demand for the Colorado being strong, the continued low supply means that trucks such as the Toyota Tacoma, Ford Ranger, and even the Jeep Gladiator have been able to best GM's contenders in the mid-size truck sales charts. In 2021, the Colorado was only able to sell 73,008 units which appears as a fraction of the Tacoma's 252,520 result. The outgoing Ranger wasn't too far ahead with 94,755 units sold.
Very little is known about the upcoming 2023 update for Chevy's truck but it's understood that it will be expansive with the powertrain options, interior layout, and exterior designs all due for a significant upgrade.
