Returning to the pickup truck side of the automotive universe, Jeep has finally bought back an option for buyers looking for a serious off-road vehicle with the functional benefits of a cargo bed. The 2020 Jeep Gladiator made quite a splash at the 2018 Los Angeles Auto Show as the newest mainstream mid-size pickup player.

What do we think? We'll go ahead and say it: This is not necessarily the perfect small truck Jeep and pickup enthusiasts have been waiting for. We're guessing that Jeep will discover that many of the Gladiator buyers will come from its Wrangler SUV customer base. The truth is, once you remove the Toyota Tacoma (and even the Chevrolet Colorado) from the mid-size pickup class, there are not many sales to be had, especially with the aggressive pricing and incentive spending going on in the much bigger, more capable and more powerful half-ton pickup class. Pricing for the new Jeep pickup has not been announced, but the cost of a fully loaded Gladiator could set a record for mid-size trucks.

Despite those concerns, we have no doubt the Jeep Gladiator will sell quite well and have Jeep's Toledo, Ohio, production plant running two full shifts (and possibly a third) for a long time to come. But we strongly advise parent company Fiat Chrysler Automobiles to improve the bed and provide a better trailering setup during the mid-model refresh.

There are plenty of details to look at on the 2020 Jeep Gladiator; this video covers just a few of the unique selling points that stood out to us and the tons of showgoers we saw eyeballing the new pickup.